Rental properties are becoming the norm in almost every market across the United States. Those seeking a new home are making the decision to rent at an increasing rate; so much so that the supply is having difficulty keeping up with the demand. Though the market is expanding and catering to the renter, it can be a challenge to get a handle on the ideal price. Because of this, we’re happy to provide you with a glimpse at what under $2000 in rent will get you in one of our most popular markets! —RentalBeast.com
Social media is booming! In the real estate business, the use of social media platforms has become a sure-fire way to reach out and connect with your local market. Today, renters and home buyers expect businesses they work with to engage on social media, which is why it is important for real estate agents to make a presence on platforms like Facebook, Twitter, Snapchat, and Instagram. Social media gives real estate agents the opportunity to brand their real estate business by creating a business page that allows them to generate interest and leads without a huge financial investment. All social media platforms can provide important social engagement that can benefit building your business in different ways. Below are a few tips to properly use social media for your real estate business.
1. Post at the Right Times – You need to be posting when your followers are actually online—not when it strikes you or you “have the time.” You also want to make sure you post consistently and frequently. One or two posts a week won’t accomplish much; you need to be posting daily. It is easy to be overwhelmed and lose momentum, but having a plan will help.
2. Vary your Posts – Every social media platform reaches a different audience and is made for different types of content. You want to post the proper media on each platform and use networks that align with your goals. You also want to be sharing content that is relevant to clients in your town or city. Along with property postings, mix in other content, such as neighborhood news, home maintenance, design and repair tips, and advice for renting, buying, or selling. Most experts suggest following the 80/20 rule, so for every two promotions you share, post eight pieces of informational or educational content.
3. Track your Growth- Many social media management sites allow you to track your growth by showing analytics and engagement, which will give more insight on what is working with your audience.
The Rental Beast Platform allows you to capitalize on social media by directly posting new and attractive listings directly to your Facebook and Twitter pages. With the largest database of listings in the DMV area you will have a leg up on your competing agents. Working with our Broker Support Team, you can learn some valuable tricks for how to strategically use social media and connect with a larger audience.
Starting your search online for your next home to rent has become commonplace. But when it comes time to narrow your search, it may seem like homebuyers have the advantage of calling on a real estate agent to help them through the process. But renters shouldn’t sell themselves short. Many real estate agents will gladly represent a renter. It’s just a matter of connecting with the right professional who is familiar with the rentals in your target area.
By enlisting the help of an agent, you get all the benefits available to a homebuyer: professional experience, a personal touch, local knowledge, and an understanding of your budgetary constraints.
Here are four reasons you may benefit from using a real estate agent to help you find your next rental.
- Location: If you’re going to be living in a central neighborhood close to downtown, having a professional on hand would be extremely helpful. Often in a competitive market like DC, a real estate agent is necessary to help you get appointments to tour available spaces.
- Relocating: If you are unfamiliar with the DC Metro area and neighborhoods, it could be a major advantage to call in a pro who spends their days scouring neighborhoods for available homes.
- Time: Some perspective renters simply do not have the time to search websites, connect with landlords, and tour properties. Enlisting the help of an agent can eliminate that time crunch they struggle with.
- Touring: Besides large apartment communities, most rentals are run by mom-and-pop landlords and property owners, where calls and emails have the potential of going unanswered. Even if you’ve got access to the leasing office, businesses may close at 6pm, creating a very limited window to access someone who can assist you. It’s a real estate agent’s job to make that connection for you. With an agent representing you, it might be possible to schedule an after-hours showing or ensure the property manager knows you’re serious about your inquiry.
Rental Beast has been partnering with real estate firms in the DC area to help support and train their real estate agents to be the most prepared and qualified professionals when it comes to helping perspective renters find their next home. With a database of up-to-date and available properties larger then any other website or professional listing service, the Rental Beast platform helps to make sure that any person looking for a rental property will find exactly what they need. Our agents work for some of the leading brokerage firms nationwide and take pride in providing that professional experience and local know-how to help you find your next home. No other platform can take you from first click to signed lease with greater ease.
Concessions are not typically at the top of any hopeful renter’s list of criteria. With both the quantity and quality of concessions increasing nationally, most renters critically underestimate the value and prevalence of these available benefits. Concessions may include, but are not limited to, a free month’s rent, lowered security deposits and lowered monthly payments for longer lease agreements.
You might ask, why would any landlord give away free stuff? From the standpoint of a private landlord or management company, concessions can help attract quality tenants in a highly competitive marketplace and ensure monthly rent will not be lowered. Vacancy rates nationally are at their highest levels since late 2015. As a result, landlords continue to utilize concessions to maintain a competitive advantage in the marketplace.
The fact is, more and more rental units nationally are continuing to offer concessions. According to a presentation at the most recent NMHC Research Forum, 38.6% of rental units nationally are now offering free rent for four to eight weeks, up 7% year-over-year. Furthermore, more than 10% of rental properties are currently offering upwards of eight weeks rent-free. For the renter, this means more money in their pocket at the time of signing.
How might a hopeful renter find a unit that both matches their criteria and offers a quality concession? Rental Beast’s partner agents have access to the most comprehensive concession information available via the Rental Beast database of over 4,500,000 listings nationwide. As such, utilizing the Rental Beast platform is the optimal way for any potential renter to obtain the most value possible while available rental inventory continues to increase nationally.